Matt Mullen

Matt Mullen is the Chief Executive Officer of White Cup, an AI-powered CRM and business intelligence platform purpose-built for the distribution industry. Appointed in February 2021 by private equity backer Eden Capital, Mullen brought over 20 years of enterprise software leadership to the role, including a prior stint as President of ProShip where he doubled revenue and led a successful acquisition. Under his leadership, White Cup has grown to serve 850+ customers globally, launched a comprehensive CRM product in 2024, and acquired Sales Management Plus to deepen its footprint in distribution technology.