Alex Rampell

Alex Rampell is a General Partner at Andreessen Horowitz (a16z), where he leads the firm's $1 billion Apps practice investing in fintech, payments, e-commerce, and enterprise software. A serial entrepreneur who started selling shareware at age 10 (and got banned by AOL), he co-founded TrialPay (acquired by Visa in 2015), co-founded Affirm with Max Levchin (now NASDAQ: AFRM), coined the term 'O2O' (Online-to-Offline), and has backed companies including Mercury, Earnin, Descript, and Rocket Companies. He is perhaps best known for the investment framework: 'The battle between every startup and incumbent comes down to whether the startup gets distribution before the incumbent gets innovation.'