discount-retail
(2)Katherine Beede
Katherine Godfrey Beede is Executive Vice President and Chief Marketing Officer of The TJX Companies, the Framingham, Massachusetts off-price retail group behind T.J.Maxx, Marshalls, HomeGoods, Homesense, Sierra, Winners and TK Maxx. She stepped into the top marketing seat in February 2024 after roughly a quarter-century inside the company, having previously run marketing for HomeGoods, then T.J.Maxx, then the combined T.J.Maxx and Marshalls division known internally as MarMaxx. Before TJX she spent a decade on the agency side in Boston and Philadelphia, at shops including Hill Holliday, LevLane, Arnold Worldwide and Holland Mark Martin. Her remit now covers marketing for a roughly $60 billion retailer with more than 5,200 stores across nine countries, built on a business model that sells a shopping trip nobody can fully predict - the so-called treasure hunt. She keeps an unusually low public profile for a Fortune 100 CMO.
Tony Rogers
Tony Rogers is the Senior Vice President and Chief Marketing Officer of Dollar General, where he leads brand, media, personalization and the DG Media Network across the retailer's roughly 20,000 stores. A University of Texas graduate who started in accounting before turning to marketing, he built a 25-year career at consumer brands and retailers including Pillsbury, Frito-Lay and Gateway before spending more than 17 years at Walmart, where he rose to Chief Marketing Officer of Walmart U.S. and later Chief Member Officer at Sam's Club. He joined Dollar General in June 2024 after a stint as CMO of Signet Jewelers, bringing a philosophy built around purpose, evolution and keeping the customer at the center of every decision.