The Bangladesh operator has turned live sport, everyday apps and a coming payments service into a bid for more of daily life. Its hardest job is making those new habits pay.

Kamsoft’s chief marketing officer has turned a broad brief into a public practice of team-building, student access and industry diplomacy. His most revealing metric is not a campaign number, but a workforce that he says grew from 23 people to more than 120 in four years.
It began with four cities that were tired of calling a webmaster. Twenty-eight years later, CivicPlus is stitching websites, permits, potholes, public records and AI into one sprawling bet: that city hall would rather buy a connected system than babysit a dozen vendors.
Turkey's biggest marketplace started with 2,700 classified ads in 2000. A quarter century later, 'sahibinden' is how the country buys a house, sells a car, and rents an apartment - so much so that the name stopped being a website and started being a habit.
Two Wharton classmates started a "virtual" outsourcing shop in a small South Mumbai office in 2000. Twenty-five years later, eClerx settles trades, cleans data, and builds e-commerce pages for the Fortune 500 - and is betting its next chapter on AI that reshapes work instead of replacing people.
A marketplace born on a $5 promise now sits at the center of the AI-and-work fight - and it is trying to hand the paintbrush to the people, not the machine.
The FTSE 100 group does not sell one product. It builds the places - physical, academic and digital - where specialists find one another, learn what changed and decide what to buy next.
How a telecom upstart turned cheap data into an operating system for daily life in India - and why the world's biggest investors bought in.