
Tracy Cassady built her career by treating change as part of the job. At Penske Automotive Group, that habit carried her from director to chief marketing officer - and gave her a practical philosophy for leading through retail's digital rewrite.

Vivian Alhorn is Chief Marketing Officer at Torrid, the plus-size apparel retailer serving women in sizes 10 to 30. She joined Torrid in 2021 as VP of Digital Experience, was promoted to Chief Digital Officer in 2022, and stepped into the CMO seat in March 2023. Her career has moved through some of the country's most recognizable specialty retailers, including Gap Inc., Banana Republic, Pottery Barn, Sephora and Gymboree, giving her a rare mix of merchandising, ecommerce and brand fluency.