digital-curriculum
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Cambium Bought the Edtech Toolbox. Then It Started Rearranging the Drawers.
The $900 million take-private turned Cambium into a collection of specialist K-12 brands. Its latest move - merging two of the best known - reveals where the house-of-brands strategy bends.
Amplify
Amplify is a New York-based K-12 education company that builds core and supplemental curriculum and assessments in literacy, math, and science, all grounded in the science of reading and used to turn student data into instructional support for teachers. Born as Wireless Generation in 2000 and now backed by Laurene Powell Jobs' Emerson Collective, its programs - including Amplify CKLA, Amplify Science, Amplify Desmos Math, Boost Reading, and mCLASS - reach more than 18 million students and teachers across all 50 states.
Kiddom
Kiddom is a K-12 digital curriculum platform that bundles high-quality instructional materials, assessment, and analytics into one place teachers can actually open on a Monday morning. Founded in 2012 by Ahsan Rizvi and Abbas Manjee, the San Francisco company partners with publishers like Illustrative Mathematics, OpenSciEd, and EL Education to deliver standards-aligned curriculum to districts across the United States.