dickies-medical
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Kevin Mitchael
Kevin Mitchael is the Chief Marketing Officer of Careismatic Brands, the Los Angeles-based healthcare apparel group behind Cherokee, Dickies Medical, Heartsoul, Med Couture, Healing Hands, Infinity, Medelita, allheart, Scrubstar, Classroom and Real School. He announced the appointment on LinkedIn in February 2024, weeks after the company entered Chapter 11 restructuring, and stayed through its emergence that June under new ownership. His earlier career was built in apparel brand, product, digital and retail marketing, with work across Carter's, OshKosh B'gosh, Adidas, Carhartt, Lee, Fruit of the Loom, French Toast and Healthtex, according to a 2019 Connecticut newspaper notice announcing his appointment to the board of Flanders Nature Center and Land Trust. He keeps a notably quiet public profile for a CMO: no published interviews, no podcast circuit, and a single LinkedIn account doing most of the talking.
Careismatic Brands
Careismatic Brands is a Los Angeles-based designer, manufacturer and distributor of medical apparel, footwear and accessories for the healthcare community. Founded in 1995 as Strategic Partners, Inc. with the flagship Cherokee Uniforms line, it has grown into a global leader whose portfolio - Cherokee, Dickies Medical, Med Couture, Healing Hands, Medelita, Infinity, Heartsoul, Scrubstar, Allheart, Silverts and more - serves healthcare professionals in more than 70 countries. The company estimates it accounts for roughly half of the U.S. medical apparel wholesale market. After a pandemic-driven revenue surge and subsequent debt load, Careismatic completed a Chapter 11 financial restructuring in June 2024, eliminating about $782 million in debt and emerging under new ownership led by Nexus Capital Management.