Russ Wallace

Russ Wallace is the co-founder and CEO of Freestyle, a Santa Monica baby-care brand rebuilding the diaper aisle for modern parents. A recovering NYU-trained lawyer who traded courtrooms for supply chains, he cut his operating teeth scaling Hello Bello past a $100M run rate before teaming up with Cameo co-founder Mike Constantiner. Freestyle's tree-free, bamboo-core diapers launched online in 2022 and now sit on shelves at Target, Walmart, and Whole Foods, riding roughly 400% year-over-year growth and a fresh $10M Series A.