diageo
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Christina Choi Knows a Brand Is a World You Can Step Into
From Goldman Sachs risk desks to Ralph Lauren's worlds of sport, style, and hospitality, Christina Choi has spent her career learning how heritage moves forward without losing its memory.
Edward Pilkington
Across three decades, five regions and a cabinet of familiar labels, Edward Pilkington learned that durable brands need both a fixed identity and the nerve to move with culture.
David Lester
David Lester is the co-founder and former President of OLIPOP PBC, the prebiotic soda brand that grew from a $100,000 bet into a $1.85 billion company in under seven years. A former Diageo brand marketer who worked with Smirnoff, Gordon's Gin, and Johnnie Walker across three continents, Lester paired his CPG expertise with co-founder Ben Goodwin's scientific formulation genius to create a soda that supports gut health without sacrificing the nostalgia of a cold fizzy drink. OLIPOP now generates over $425 million in annual revenue, holds 65,000+ retail doors, and controls 87% of the functional soda category - a category it essentially invented.