She nearly became a Spanish teacher, learned communications on the auto-show circuit, and returned to the city she missed. At Franco, a job became a stewardship - and eventually an ownership stake in a 62-year-old Detroit institution.
Jennifer Foster expected her solo PR experiment to last a few months. A decade later, Catalyst Media Factory has become a small Detroit agency built around a deceptively hard trick: finding the piece of a client's work that strangers will actually care about.