The Los Angeles fintech approves about nine of ten shoppers for the purchases nobody plans for - car repairs, root canals, new glasses, the dog's surgery - and charges no fees of any kind. Here is how a rejected loan application became a billion-dollar company.
PatientFi is a healthcare fintech that lets patients pay for elective medical treatments over time through simple monthly payment plans. Its point-of-sale platform partners with medical practices - across plastic surgery, dermatology, dentistry, ophthalmology, fertility and medical spas - to offer instant, soft-credit-check financing so patients can afford care without upfront strain, while practices grow revenue. Headquartered in Irvine, California, the company markets itself as 'The Friendly Way to Pay.'

Chris Boudreaux is a fintech professional and co-founder associated with Cherry (withcherry.com), a San Francisco-based healthcare financing platform trusted by over 60,000 medical providers across the United States. Cherry enables patients to access flexible, interest-free payment plans for elective medical procedures - dental, plastic surgery, medspas, and veterinary care - while giving providers same-day upfront payment. Based in Chattanooga, Tennessee, Boudreaux operates at the intersection of financial technology and healthcare access, helping expand Cherry's reach across the healthcare provider ecosystem.