deidre-paknad
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Deidre Paknad Built a Company Around the Work Between Strategy and Results
After IBM bought her previous startup, Deidre Paknad discovered that scale could turn strategy into slides, meetings and stale status reports. WorkBoard is her long campaign to give leaders a living system for turning ambition into visible outcomes.
WorkBoard
WorkBoard is a Redwood City-based enterprise SaaS company that builds an AI-native strategy execution and OKR platform. It helps large organizations set objectives and key results, align teams around them, automate business reviews, and track progress in real time so strategy turns into a repeatable 'operating rhythm.' Co-founded in 2014 by CEO Deidre Paknad and Daryoush Paknad, the company serves major enterprises including Boeing, 3M, Cisco, Capital One and Workday, and in 2025 acquired rival Quantive to consolidate the enterprise OKR market.