Ethena is a New York-based compliance and workplace-culture training platform that turns the most-dreaded items on the corporate calendar - harassment prevention, code of conduct, cybersecurity, DEI - into short, well-written, mobile-friendly lessons people actually finish. Founded in 2019 by Roxanne Bras Petraeus and Anne Solmssen, it pairs legally vetted content with microlearning, Slack/email nudges, an ethics hotline, case management and AI-built courses, serving customers like Netflix, Zendesk, Carta and Figma.
Roxanne Bras Petraeus is the co-founder and CEO of Ethena, a New York compliance-training startup that turns the most ignored hour at work, the annual harassment course, into something people actually finish. A Rhodes Scholar, Harvard ROTC graduate, and U.S. Army combat veteran who deployed to Afghanistan before consulting at McKinsey, she launched Ethena in 2019 with engineer Anne Solmssen and has raised roughly $50 million, including a $30 million Series B in 2022, to make compliance modern, funny, and forgiving rather than fear-based.