decision-site
(2)
Augment AI
Augment AI is a Seattle-based startup building Decision Site, which it calls a Relationship Operating System for B2B sales teams. The platform pulls meetings, calls, notes, follow-ups, CRM data, Slack threads and buyer resources into a single shared workspace so buyers and sellers can see what has happened, what is happening, and what to do next. Spun out of the Allen Institute for AI (AI2) and co-founded by Napster co-founder Jordan Ritter, the company started in 2022 as an AI personal assistant aimed at enabling the four-day workweek and later refocused on agentic tooling for enterprise sales and deal execution.
Andrew Fritts
Andrew Fritts is the CEO of Augment AI, a Seattle seed-stage startup building a 'Relationship Operating System' that pulls meetings, calls, notes, CRM data, Slack threads and buyer resources into a shared Decision Site so deals stop living in someone's inbox. A Dartmouth English and Government grad with 25-plus years running sales teams at firms like Accenture and N3, he's the rare sales lifer arguing that the salesperson should stop being the hero. His pitch, repeated across CustomerThink and SalesTechStar columns, is to flip B2B into 'Business with Business' (BwB): elevate the buyer, organize the chaos, and let AI handle the busywork so trust does the selling.