
A pack of well-funded startups - Decagon, Ada, Uniphore, Omilia - plus Amazon, Kore.ai, Capacity and Five9 are teaching software to resolve support tickets end to end. The prize is a customer service market worth hundreds of billions, and the humans who used to answer the phone.
The Bengaluru company built its business on automating customer support one message at a time, handling more than 20 million conversations a month. In July 2026, Mukesh Bansal's Nurix AI bought it - just as the category it helped pioneer turned into a multi-billion-dollar race.