
Before co-founding Dataiku, Florian Douetteau spent years making sense of search engines, software and the people who use them. His enduring interest is what happens when artificial intelligence leaves the experts’ desks and joins the rest of the company.

After 15 years at Salesforce and four at ServiceNow, Dataiku's CMO is turning enterprise AI from a grand promise into a governed, measurable business practice - and asking marketing to answer for revenue along the way.