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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

data-marketing

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Legend
Clayton Ruebensaal’s One-Page Theory of the Modern Brand
Executive · Operator · Creator

Clayton Ruebensaal’s One-Page Theory of the Modern Brand

After shaping brands at The Ritz-Carlton, American Express and Comcast, Clayton Ruebensaal has taken on a harder brief at TransUnion: make a global data company feel legible, useful and trusted.

clayton-ruebensaal · transunionRead →
Company
The Ohio Basement Where a Space Heater Beat Madison Avenue
Ecommerce · Consumer · Media

The Ohio Basement Where a Space Heater Beat Madison Avenue

Ben Suarez built a direct-marketing machine in North Canton, Ohio that sold more than five million space heaters - and treated every ad like a controlled experiment.

direct-marketing · direct-responseRead →