Brenda Choy

Brenda Choy is the CEO of Healthentic, a Seattle health-analytics company that turns dense claims and clinical data into reports health plans can actually act on. She climbed the whole ladder inside one company - senior engineer, senior product manager, director of engineering, managing director, then chief executive - which is rare in an industry that loves to parachute in outside executives. An MIT-trained engineer who started her career writing software at Thomson Reuters, she runs a small team built on a single conviction: the answer is usually already in the data, if someone bothers to make it legible.