Lars Pedersen

Lars Sneftrup Pedersen is the founder and CEO of Admin By Request, a cloud-based Privileged Access Management (PAM) platform headquartered in Aalborg, Denmark with U.S. operations in San Francisco. He built Admin By Request from the ground up starting in 2017, scaling it 900% over five years to serve enterprise clients including McLaren, the Red Cross, the Bill & Melinda Gates Foundation, and Disney. A serial entrepreneur and software veteran with roots at Telenor Denmark and FastTrack Software, Lars has become one of Denmark's leading figures in endpoint security, earning the 2024 Regional Owner-Manager of the Year award for Digital Transformation in Northern Jutland. He is also a tech investor in Intellis and an unlikely sponsor of Formula 1 driver Kevin Magnussen.