The Dallas software company spent 16 years building customer support for businesses that sell to other businesses. Now it wants those support tickets to tell you which customers are about to leave - and which are ready to buy more.
PrimeLending, A PlainsCapital Company, is a Dallas-based national residential mortgage originator founded in 1986. A wholly owned subsidiary of PlainsCapital Bank (part of Hilltop Holdings), PrimeLending offers a broad menu of home financing options - conventional, FHA, VA, USDA, jumbo, construction and renovation loans, plus refinancing - through a network of loan officers, retail branches and builder joint ventures across all 50 states. The company has ranked as a Top 10 purchase lender every year since 2012 and pairs a bank-affiliated balance sheet with digital origination tools to serve homebuyers and builder partners nationwide.