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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

d2c-marketing

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Company
The Ad Agency That Refuses to Translate
Media · Ecommerce

The Ad Agency That Refuses to Translate

d2H Partners built a business around an awkward truth: a Spanish version of an English ad is still an English ad. Its answer is to rebuild the path to purchase, one measurable sale at a time.

hispanic-marketing · spanish-language-advertisingRead →
Company
The Company That Reverse-Engineered America's Closet
Ai · Saas · Ecommerce

The Company That Reverse-Engineered America's Closet

Rob McGovern built a database of what 99% of American shoppers actually like to wear. Now fashion brands rent it to stop wasting ad money on people who were never going to buy.

retail-data · consumer-taste-profilesRead →