cx-metrics
(2)
Deflection Isn't a Strategy. It's Debt.
These three metrics get used interchangeably and they measure completely different things. Deflection counts customers who did not reach an agent, containment counts sessions that ended inside the bot, and resolution counts problems that actually got solved. Only the third one is a business outcome.
serviceMob
serviceMob is an Irvine, California enterprise software company that calls itself the Answer Engine for Customer Service and Support. Born as an academic project at MIT, it unifies the scattered 'dark data' of the service journey - CRM, contact center, workforce management, and ticketing systems - into a single behavioral data ontology it calls Ontolytics. Instead of reporting traditional KPIs like average handle time and CSAT, the platform models each customer experience as structured data to find and prevent the root causes of repeat contacts. Delivered by embedded Forward Deployed Engineers, serviceMob says it has driven more than $75M in client savings and eliminated hundreds of thousands of repeat contacts.