Consumer · Ecommerce · Hardware
Pair Eyewear
Pair Eyewear is a New York-based direct-to-consumer eyewear company that reinvented glasses as a customizable, collectible accessory. Its patented system pairs an affordable base frame with magnetic snap-on 'Top Frames' - over 1,000 designs spanning licensed collaborations with Disney, Marvel, the NFL, and The Met - so a single pair of glasses can change with your mood, outfit, or favorite team. Founded by Stanford grads Sophia Edelstein and Nathan Kondamuri in 2017, Pair has sold millions of Top Frames, built one of the most automated lens labs in the U.S., and raised roughly $148M to scale a recurring-revenue model in an industry long defined by buy-once-every-two-years inertia.