
Before bank marketing became a race for clicks, Eric Lucero helped turn lemonade stands, free ice cream and small acts of generosity into measurable growth. His return to Zions Bancorporation brings that customer-first playbook back to where his banking career began.
Customers Bank grew from a troubled $200 million community lender into a nearly $26 billion national bank by choosing specialists over branches. Now it is testing whether real-time payments and AI can make relationship banking move at software speed.