custom-uniforms
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Bordova Turned the Uniform Closet Into a Brand Department - Here’s the Playbook B2B Operators Can Steal
Bordova sells uniforms, gifts and promotional goods. The more interesting product is coordination: one relationship for the many small decisions that make a company look like itself.
BSN SPORTS
The low-profile Texas company that outfits 150,000 school and college teams - and quietly became the biggest name in Nike and Under Armour team gear.
Rebel Athletic
Rebel Athletic is a Carrollton, Texas-based designer and manufacturer of couture cheerleading, dance, and athletic apparel, known for crystal-embellished 'luxury athletic wear for those that sparkle.' Founded in 2012 by Karen Noseff Aldridge, the company built a vertically integrated model - designing like a fashion house and producing in its own offshore factory - to challenge market leader Varsity Brands with faster service, deep customization, and better value. It serves allstar gyms, school and youth programs, dance studios, and pro cheer squads, and has expanded into direct-to-consumer retail and e-commerce, including a flagship store at The Shops at Willow Bend in Plano.