
Mike Smith learned the clothing trade while paying his way through college. Decades later, he became the steward of a tailoring name born in 1937 - and built its future around a stubbornly simple idea: fit the person, not the fashion cycle.
Billy Reid is an American luxury fashion house based in Florence, Alabama, founded by four-time CFDA-winning designer Billy Reid. Known as 'American luxury built to last,' the brand blends Southern craft and hospitality with a New York sensibility, offering menswear, womenswear, custom tailoring, footwear and accessories through freestanding stores, wholesale partners and a direct-to-consumer site. Beyond clothing, Billy Reid is a culture brand - its Shindig festival brings together music, food, art and design in the Muscle Shoals region.