In 1984 it was a rental counter on St. Denis Street. By 2016 the last store was gone and the whole company lived online. Here is how two employees bought the place and turned closing stores into the plan.
Maisonette is a curated online marketplace for babies, kids, and parents - often described as the 'Net-a-Porter of childrenswear.' Founded in 2017 by two former Vogue staffers, it brings together clothing, shoes, toys, nursery furniture, and home decor from hundreds of independent and luxury brands in one design-led storefront, layered with its own private-label lines like Maison Me and Neon Rebels.