culture-marketing
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Legend
Media · Consumer · Social
The Publicist Who Decided Publicity Was Too Small
Tammy Brook built FYI Brand Group by treating fame as raw material, not the finished product. The agency's real craft is turning one public identity into an ecosystem of press, partnerships, fashion, sport and social purpose.
public-relations · brand-strategyRead →
Media · Consumer · Health
PRISMATICS knows when the ingredient stops being the story
Moon Juice, Lord Jones, a sound-filled wellness clinic: PRISMATICS works where unfamiliar products meet familiar desires. Its co-founder’s warning about CBD explains why a brand needs more than a fashionable ingredient.
public-relations · culture-marketingRead →
Executive · Operator
Chloe Popescu Is Giving Oscar de la Renta a Hollywood Plot Twist
After a decade translating luxury brands into culture at UTA, Chloe Popescu crossed from adviser to operator. Her assignment at Oscar de la Renta is precise: make a storied American house feel present without making it feel noisy.
chloe-popescu · oscar-de-la-rentaRead →