Red Rabbit is the largest Black-owned K-12 school food management company in the United States. Founded in 2005 by former Wall Street trader and MIT graduate Rhys Powell, the company runs full-service cafeteria programs that cook made-from-scratch, culturally relevant meals for students in New York, New Jersey and Pennsylvania - treating good, diverse food for children as an act of social justice.
Rhys Powell is the founder and CEO of Red Rabbit, the country's premier Black-owned K-12 school food management company. A Bahamas-raised MIT computer-science graduate who traded equities on Wall Street, he walked away from finance in 2005 to fix what kids eat at school. Red Rabbit now serves roughly 40,000 chef-prepared, culturally relevant, made-from-scratch meals a day to about 20,000 students across some 150 schools in New York, New Jersey and Pennsylvania - treating the cafeteria as a tool for nutrition, dignity and social justice.