Hany Rashwan and Ophelia Snyder built 21.co on a contrarian bet: that the fastest way to get crypto into a portfolio was not an app, but a boring ticker symbol your bank already knows how to buy.
Normal is a Chicago-based crypto company building a non-custodial wallet and investment protocol on the Stellar blockchain. Its app lets everyday users buy crypto, earn yield on USDC savings (routed through the Blend lending protocol), and swap assets with sub-second settlement and sub-cent fees. Beyond the wallet, Normal is building an on-chain 'investment layer' of diversified crypto index tokens - a Top 5 index, plus AI, DeFi, RWA and meme baskets - aiming to make holding a slice of the whole crypto market as simple as opening a savings account. The company's stated goal is blunt: 'make crypto normal.'