Fifty years ago a former airline executive tried to sell Americans on a European habit: floating slowly down a river. The bet became a fleet of design-forward ships where the price on the brochure is very close to the price you actually pay.
Jimmy Buffett's beach-bar empire took to the ocean in 2022. Four years and three ships later, Margaritaville at Sea has turned the short, cheap Bahamas getaway into a business - and a state of mind.