Before Priceline, Paul Breitenbach played for an audience. At r4 Technologies, he is still trying to get people, information and timing to work together.

From turning ibm.com into a $12 billion sales channel to redirecting surplus produce toward families, the r4 executive has built a career around one stubborn idea: useful information should travel farther than the department that owns it.
Most enterprise AI predicts inside one department. r4's XEM is built for the awkward moment after the prediction - when inventory, pricing, logistics and people all have to move together.