cross-channel-analytics
(2)
Adriel
Adriel is an AI-powered ad operations (AdOps) and marketing intelligence platform that lets brands and agencies connect, monitor, and optimize digital advertising across hundreds of channels from a single dashboard. Founded in 2018 by Sophie Soowon Eom and Olivier Duchenne, the company pulls scattered campaign data from 600+ sources into real-time, automated reports, and has expanded into AI ad-creative generation (AdGen AI) and marketing automation. Adriel has served thousands of organizations - from small businesses to enterprises like LG Electronics - and raised about $20M in total funding, including a $13M Series B in 2022.
Improvado
Improvado is an AI-powered marketing analytics and intelligence platform built for enterprises and agencies. Founded in 2015, it connects 1,000+ data sources - from Google Ads and Meta to Salesforce and Shopify - and pipes everything into a unified data layer that feeds an AI agent capable of generating dashboards, monitoring data quality, running A/B tests, and delivering cross-channel marketing insights in natural language. The platform covers the full analytics stack: ETL/ELT pipelines, data governance, AI-native BI dashboards, and agentic execution - all in one environment. Backed by $34M in funding from Updata Partners, Bullpen Capital, and Nexus Venture Partners, Improvado serves Fortune 500 companies and global agencies including ASUS, Eicoff, and Booyah Advertising.