crisis-communication
(2)Legend
Legend
Executive · Operator
When the Warning Bell Rings, John Yarbrough Wants the Message to Matter
After two decades spent turning complicated products into clear stories, AlertMedia's new chief marketing officer has arrived at the hardest brief in communications: earn attention before a crisis, then earn trust during one.
john-yarbrough · alertmediaRead →
SC
Executive · Operator · Journalist
Sharon Cooper Left the Newsroom and Took the Story to the Insurance Business
She spent the first act of her career explaining the news on camera. She has spent the second explaining a 115-year-old insurance company to the people who buy from it.
sharon-cooper · emc-insuranceRead →