Pepper

Pepper (formerly Pepper Content) is an AI-native marketing services company that pairs the top 1% of freelance creative talent with custom AI agents to deliver content, SEO, creative, and AI workflows for global brands. Founded in 2017 by Anirudh Singla, Rishabh Shekhar, and Rishank Pandey out of BITS Pilani, the company rebranded in October 2025 as 'The Anti-WPP', positioning itself as a next-generation alternative to legacy holding-company agencies.