creative-effectiveness
(2)Company
Company
Enterprise · Saas · Ai
System1 puts a price on how an ad makes you feel
A kangaroo, a Christmas wish and millions of emotional responses power the London company’s pitch: test the feeling before buying the airtime. Now its own future is being tested by AI competition and a contested takeover.
market-research · creative-effectivenessRead →
Ai · Saas · Enterprise
CreativeX
CreativeX is a New York-based AI creative data platform that automatically analyzes a brand's images and videos to score creative quality, enforce brand and platform best practices, and connect creative decisions to media performance. Used by more than 30 of the world's largest advertisers - including Unilever, Heineken, PepsiCo, Google and Mondelez - it turns the historically subjective business of advertising creative into measurable, comparable data across thousands of brands and markets.
creative-analytics · creative-data-platformRead →