creative-agencies
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The Holding Company That Invented the Holding Company - Then Joined One
IPG spent six decades proving that rival agencies could prosper under one roof. Then data, platforms and media scale rewrote the bargain - and the inventor of the modern agency holding company became part of an even larger one.
Napkin Inc.
Napkin Inc. is a Miami-founded, Abu Dhabi-incorporated company that buys, builds and grows cash-flowing digital service providers - creative agencies, SaaS, fintech and e-commerce shops - and rolls them into a shared, revenue-sharing structure it likens to turning digital transactions into tradable royalty streams. Led by co-founder and CEO Matthew Liberto, the company batches acquisitions of 'digital disruptors' and gives selling founders and staff common equity rather than the preferred-heavy terms of a traditional private-equity fund. Its work has since expanded into Napkin Deals, an online marketplace connecting buyers, sellers and capital providers across M&A, financing and digital-asset transactions.
Santi Bibiloni
Santi Bibiloni is the Co-Founder and CEO of COR, an AI-powered project profitability platform built for creative agencies, consulting firms, and professional services. Born in Buenos Aires and now based in San Francisco, he bootstrapped his first agency Balloon Group to 400 clients across 12 countries before pivoting to solve the profitability problem he lived firsthand. COR has raised ~$7.9M, grown 9% month-over-month, and counts Ogilvy, BBDO, and McCann among clients in 38 countries — backed by unicorn founders and the board member who built DoubleClick.