cpg-brands
(2)
Handled
Handled is an AI operations platform that automates the manual, reactive work that piles up after an online order is placed - order processing, shipment tracking, exception handling, returns, and invoice reconciliation - for omnichannel consumer-brand teams and the third-party logistics providers (3PLs) that fulfill for them. Founded in 2024 out of Y Combinator's S24 batch by Audrey Djiya and Peter Nsaka (legally Zimi, Inc.), the company connects to the ERPs, 3PLs, sales channels, and carriers a brand already uses and does the busywork around the clock.
Flywheel
Flywheel is a Baltimore-born digital commerce company that helps brands grow on Amazon, Walmart, Instacart and 400-plus other online marketplaces. Born in 2014 as one of the first specialists in the messy mechanics of selling through Amazon, it pairs cloud software (the Flywheel Commerce Cloud) with managed services across retail media, retail operations and market intelligence. After being bought by Ascential and then by Omnicom for roughly $835 million in 2024, Flywheel now serves more than 4,500 brands - including over half of 2022's top 100 publicly listed CPG companies - with about 2,600 colleagues across the Americas, Europe, APAC and China.