An 83-year-old Chicago pie is now carrying a leaner restaurant company - through neighborhood dining rooms, hotel conversions, delivery counters and a brand story no rival can quite copy.
The 1972 Pike Place kitchen shop that turned selling whisks into teaching dinner - and survived a pandemic bankruptcy by betting the store on the class.
Traveling Spoon is a food-tourism marketplace that lets travelers eat home-cooked meals, take private cooking classes, and tour local markets with vetted home cooks - mostly women - in their own kitchens around the world. Founded in 2011 by Haas MBA classmates Aashi Vel and Steph Lawrence, the company turns a stranger's dining table into the most authentic seat in a foreign city, giving hosts a new income stream and travelers a meal you can't find on any restaurant menu.