controller-services
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Paro
Paro is a Chicago-based, AI-powered marketplace that connects businesses and accounting firms with vetted fractional finance and accounting experts - from bookkeepers and controllers to fractional CFOs. Founded in 2015, it pairs its proprietary matching algorithms across 60+ industries and 250+ skill sets with data tools and advisory insight, aiming to become the go-to resource for finance and accounting solutions as the profession faces a deepening talent shortage.
KeepingCount
KeepingCount is an industry-focused outsourced accounting and bookkeeping platform that takes the finance function off business owners' plates. Founded in 2023 by Jeff Russell and backed by Housatonic Partners, the company is building vertical-specific brands - real estate, construction, e-commerce, vacation rentals, life sciences, consumer products and professional services - staffed by accountants who specialize in each industry rather than the traditional geography-based generalist model. KeepingCount delivers accounting, advisory (CFO/controller), tax and payroll services on platforms like Sage Intacct and QuickBooks Online, managing more than $250 million in annual client revenue.