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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Company
The Company Selling Certainty in an Uncertain Media Business
Media · Enterprise · Saas

The Company Selling Certainty in an Uncertain Media Business

For thirty years, Brandpoint has sold PR teams a rare commodity: a predictable path into the news. Now it is betting that the same publisher network can make brands legible to both people and machines.

branded-content · content-syndicationRead →
Company
NewsUSA Sells the One Thing Public Relations Usually Refuses to Promise
Media · Enterprise

NewsUSA Sells the One Thing Public Relations Usually Refuses to Promise

For nearly four decades, Rick Smith has sold brands a peculiar bargain: make the advertisement useful enough to resemble service journalism, then guarantee that publishers will run it. The bet survived a failed video expansion, the shrinking newspaper, and now the arrival of AI.

content-syndication · public-relationsRead →
Company
DemandScience
Saas · Enterprise · Ai

DemandScience

The Boston company turns 247 million professional profiles and a web of intent signals into something B2B marketers pay for by the qualified lead - and largely pay only when the lead fits the spec.

b2b-marketing · demand-generationRead →