For thirty years, Brandpoint has sold PR teams a rare commodity: a predictable path into the news. Now it is betting that the same publisher network can make brands legible to both people and machines.
For nearly four decades, Rick Smith has sold brands a peculiar bargain: make the advertisement useful enough to resemble service journalism, then guarantee that publishers will run it. The bet survived a failed video expansion, the shrinking newspaper, and now the arrival of AI.
The Boston company turns 247 million professional profiles and a web of intent signals into something B2B marketers pay for by the qualified lead - and largely pay only when the lead fits the spec.