Joe Pulizzi

Joe Pulizzi is the originator of the term 'content marketing' and the founder of the Content Marketing Institute, which he built from a cocktail-napkin idea to a $17.6 million exit. Known universally as 'The Godfather of Content Marketing,' he has written nine books, spoken in 20+ countries, and now publishes the Orangeletter newsletter to 50,000+ subscribers while advising creators to own their audiences before AI makes discovery obsolete.