
Ocoya combines the copy desk, design bench, calendar, and publishing queue. The pitch is fewer tabs; the buyer's job is to test whether its automation and support can carry the load.

The former Twitter scheduler has grown into a programmable social desk for creators, lean teams, and agencies. Its best trick is not writing posts for you. It is turning the dull machinery around those posts into a system.
The Oklahoma City company started life as a wedding-planning site, pivoted to the one social network everyone underestimated, and quietly built a marketing suite that now runs on autopilot for more than a million merchants.