Michelle Peterson

Michelle Peterson is the Chief Marketing Officer of Kendra Scott, the Austin-based fashion and fine jewelry brand. A chemical engineer turned marketer, she spent 18 years at General Mills before leading marketing at Life Time, Holiday Inn Express, and the juice brand Pressed. At Kendra Scott she unified the brand and performance teams into a single 'brand builder' organization, driving record direct-to-consumer traffic, customer growth and loyalty around a 'connection before transaction' philosophy. She was named a 2023 Adweek Marketing Vanguard.