Brian Potter

Brian Potter is a structural engineer turned writer who publishes Construction Physics, a Substack newsletter with 72,000+ subscribers covering industrial technology, manufacturing productivity, and why buildings still cost so much to build. A Senior Infrastructure Fellow at the Institute for Progress, he spent 15 years in construction - including a front-row seat to the $2B collapse of Katerra - before channeling his frustration into some of the most rigorously researched long-form writing on industrial systems published anywhere. His first book, The Origins of Efficiency, was published by Stripe Press in October 2025.