
From operating rooms and 3D ear scans to trusses, software and skilled trades, MiTek's chief marketing officer has built a career around one stubborn question: what does the customer actually need?

Before she marketed membranes and insulation, Émilie Gagné-Prud'homme worked behind the scenes in theatre and photography. Her career shows how creative production, customer empathy and technical fluency can meet inside one of Canada's most material businesses.