The company spent decades turning hockey demand into an arena, a franchise and a downtown ecosystem. Its next test is harder: converting a tired shopping mall into a C$650 million mix of healthcare, housing and public life.
It books the band, owns the room, prints the ticket and sells the beer sponsorship. Inside the $23-billion machine that moves 150 million concertgoers a year - and the antitrust fight over whether one company should do all of that.