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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

community-branding

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Company
The Agency That Sells Places Nobody Was Searching For
Enterprise · Saas · Media

The Agency That Sells Places Nobody Was Searching For

Golden Shovel Agency made a business out of a civic headache: how do you persuade a factory, a family or a site selector to notice one community among thousands? Its answer is part software, part storytelling and part long-term outsourced marketing department.

economic-development · place-marketingRead →
Company
The Town That Learned to Sell Itself
Enterprise · Media

The Town That Learned to Sell Itself

Marketing Alliance has spent more than 25 years teaching American communities a peculiar discipline: before you can attract the next employer, you have to make your own advantages legible.

economic-development-marketing · place-marketingRead →
Legend
Ross Wuetherich Made a Career of Making the Complicated Look Simple
Executive · Creator · Designer

Ross Wuetherich Made a Career of Making the Complicated Look Simple

From a Kansas City graphic-design desk to the creative leadership of a growing independent agency, Wuetherich has spent more than two decades proving that clarity is not the absence of ambition. It is what ambition looks like after the clutter is gone.

ross-wuetherich · trozzolo-communications-groupRead →