commerce-media
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Dreamday Put a Cash Register Behind the Press Clipping
Lauren Kleinman saw two agencies chasing the same editor and asking different questions. Dreamday’s answer was to make a press hit carry both a story and a sales receipt.
Maven PR Wants the Press Hit to Ring the Register
Most small brands buy publicity too soon and measure it too vaguely. Jess Windell built Maven around a sharper question: can a story earn trust and help sell the thing?
The $8.7 Billion Media Buyer Betting Its Edge Is an Open Door
Horizon Media became one of America’s largest media agencies without joining a global holding company. Now it is trying to prove that independence can be more than an ownership detail - it can be a product strategy.
Tinuiti Wants to Find the Money Your Marketing Is Wasting
The independent agency built its name buying digital ads. Its next act is harder: proving which dollars actually caused growth, and exposing the ones that did not.
dentsu
Dentsu began by selling newspaper ads to fund a news service. Today, the 125-year-old Japanese group is trying to make creative, media, data and AI behave like one machine - without sanding away the human judgment clients still pay for.
PubMatic
PubMatic is an independent, publicly traded ad tech company that runs a sell-side platform connecting digital publishers with advertisers through real-time programmatic auctions. Built on its own cloud infrastructure rather than rented servers, PubMatic processes trillions of ad impressions and is pushing into connected TV, commerce media, and agentic AI tools that automate ad buying and selling.
Moloco
Moloco is a Redwood City-based machine learning company that helps app developers, retailers, and streaming platforms turn their first-party data into performance advertising. Its DSP, Commerce Media, and Streaming Monetization products use deep neural networks to make billions of bidding decisions every day for customers like Wayfair, StockX, Costco, Netmarble, and Yogiyo.