commerce-experience-platform
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The Finnish Engine Trying to Make Every Online Store Feel Like It Remembers You
Founded in 2013 by three Finns tired of impersonal online shopping, Nosto now decides what millions of shoppers see the moment a page loads - and it is betting its next chapter on AI agents that run the store for you.
Rishabh Jain
Rishabh Jain is the co-founder and CEO of FERMÀT, a San Francisco AI-native commerce platform that builds personalized, content-native shopping experiences for direct-to-consumer and enterprise brands. A LiveRamp alum who saw Apple's privacy changes coming before most, he launched FERMÀT in late 2021 to rewire how brands sell when shoppers can no longer be tracked across the web. The company has raised roughly $86M across rounds, capped by a $45M Series B in June 2025, and counts Glossier, GNC, ILIA Beauty, BISSELL and Unilever's Olly among its customers.